The front of the postcard shows the name and the most important information of the event. The backside shows more information and a found treasure.
The poster of the event, here showcased at a bus stop, shows the concept of looking for the unexpected and finding hidden treasures with the most important information of the event.
More elements of the roll up to carry the brand through out the event.
Behind the scenes: different grid options for the front and back side of the postcard.