L' Aquila Reale

L’Aquila Reale is an artistic-cultural space orientated to de develop of different creative processes base in the sustainability and transfer of knowledge. The residency offers a space for artist to develop personal projects as well as a space to impart workshops. The residency is located in the territory of the natural park Monti Lucretilli. This location was selected to facilitate the contact with nature and the own vibration of each individual with its natural surroundings and being part of the group of residents. The logo was inspired by the eagle’s trajectory of flight. Eagles glide through the air when hunting and if you look at this trajectory from the top, it looks like a spiral. The different “steps” or “triangles” represent the creative process and how it builds and grows on itself until the final result. To represent the organic and artistic nature of the place I decided to hand drawn the identity with a brush.

The main logo is grey, so it reflects being a canvas where other colours can be applied. I also created a colourful palette which reflects the contact with nature, which is also part of the residency goal.

Are you interested in the project? Go visit their web site by clicking on their logo :)

Mock up to present the idea to the client and show them a possibility to promote their workshops and residency.

I took the logo apart and created this fun and playful texture with the little parts. The tote bag is also an example on how this could be implemented.

Article about the project in notizialocale.it

Little GIF I did just for fun.

-Freelance work-

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