TABL

Identity creation for a venue space in Den Haag, Netherlands, which hosts artistic, musical and corporate events. After researching the different users that might come to the different events hosted in the different spaces of the venue, TABL was born. The identity was inspired by the act of sitting around the table after dinner with friends. So, TABL is a space to talk, inspire and interact with the familiarity of gathering with friends.

The identity frames the different types of events hosted in the venue space and the letters of the name embodied the people sitting around the table and chatting with each other. In Chile this action is called “sobre mesa” and it’s the best part of joining family and friends for a meal.

A bold colour coding helps the visitor to find quickly what type of event or rooms for a venue he is looking for and quickly go to the action of buying tickets or reserving a room for example.

Behind the scenes of the selection of the logo and one of many wire frames.

-Student project-

↑Back to Top