For this brief I developed the name, branding and packaging for a high end beard oil made out of black castor beans, coming form Jamaica.
I got inspired by the product itself, which is a black, thick oil. Also by the geography of Jamaica and from cultural elements, such as the underworld and the spirits who inhabit it.
ZEMI is the name of the spirits and the typographic lock up represents the upper and under world.
With this brief I learned how to create different types of packaging. I also learned how to keep expanding the brand and keeping the relation between the different products with graphic elements.