For the creation of this name & identity I was inspired by the garment's concept: Drehli is a children's clothing brand whose distinguishing feature is that the garments are reversible.
The name is the diminutive of "turn" in Swiss German, making it a short, easy-to-pronounce, memorable name that conveys the idea of quickly turning the garment inside out.
The name is the diminutive of "turn" in Swiss German, making it a short, easy-to-pronounce, memorable name that conveys the idea of quickly turning the garment inside out.
A playful and somewhat childlike font was chosen for the brand, and the color palette is playful. To enphasize the concept of being reversible, the "e" was reversed. To show that the garments are handmade with care, a heart was added to the dot on the "i".
